![]() On this course you will explore what digital marketing is, why it is important and look at some digital marketing strategies including display advertising, pay per click advertising, search engine optimisation and email marketing. Finally, we will discuss the importance of balancing and integrating different digital marketing strategies and how companies target customers. |
![]() Learn more about how to get inbound marketing working for you in our Inbound Marketing Success Kit. Resources you might like. The Inbound Marketers Guide to SEO and PPC The CMO Guide to Inbound Marketing Infographic Inbound Marketing Strategies that Attract More Investors. |
![]() It also equips you for a successful career on both the agency and client-side of marketing, advertising and public relations. Our recent graduates have progressed to positions such as brand manager, head of marketing, product marketing manager and senior digital marketing consultant for employers such as Barbour, Barclays, Microsoft and Nintendo. |
![]() Our industry links and the practical focus of this course will help your CV stand out from the crowd. To help you prepare for any marketing career, you will learn about the three core elements of modern marketing.: marketing to consumers. |
![]() What is Marketing Attribution? The Short Definition: Put simply, marketing attribution is the analytical science of determining which marketing tactics are contributing to sales or conversions. The Long Definition: Marketing attribution is the practice of evaluating the marketing touchpoints a consumer encounters on their path to purchase. |
![]() Dr Kholoud Mohsen, lectures in marketing and international business and her research focuses on: the international marketing strategies of emerging market firms, emerging markets MNEs and intra-firm integration mechanisms and their influence on marketing performance effectiveness, adaptiveness, efficiency and creativity. |
![]() Communication is a key element of marketing, and knowing how to integrate the various communication mix tools is central to understanding marketing processes. You will examine the role of Integrated Marketing Communications in influencing buyer behaviour and as an important part of the marketing mix. |
![]() A business that wants to understand how its performing on social media would analyze its reach, engagement, and sales on social media with an analytics tool social media analytics. A business that wants to reach a specific set of audience at scale would run highly-targeted social media ads social media advertising. |
![]() You will learn the theory and practice of marketing with our taught modules, while having the opportunity to specialise in either digital, global or responsible marketing pathways that will prepare you to the future challenges that face organisations, such as digitalisation and sustainability. |